German publisher Gerhard Steidl is reported to have said that his favourite smell was that of a freshly printed book.
While this may seem a little bizarre, as most people would probably site aromas from food or flowers as their favourite smells, Steidl was able to convince a perfumer and a couture giant to humour him on this one, and together with the international design and style magazine Wallpaper, they made Paper Passion.
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| “I am a paper freak. It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.” – Lagerfeld |
Wallpaper magazine has an annual Handmade issue, which showcases a selection of innovative and hugely impressive works of art that push boundaries and bring the fantasies of free-thinkers to life.
This year, following inspiration from a scene in How to Make a Book with Steidl, Handmade approached Steidl and asked him to work with avant garde perfumer Geza Schoen on a challenge to bottle the scent of a book that has just come off the presses. Steidl in turn recruited an old friend of his, Chanel creative director Karl Lagerfeld, to design the packaging and come up with a name.
It is available online at a price I can only dream of affording. For now, I’ll stick to popping a few mielie kernels and enjoying that delightful smell. One day, when I have the means and I have learned to stick my nose high enough in the air, I will have a perfume called SpringMielie made especially for me.
Nkhensani Manabe 
So is this fragrance meant to be used as a perfume or as an air freshener…?teehee You know a lot Sis.
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