A few years ago, when the world started going crazy about being “green”, the Brazilian plastic footwear brand, Melissa, was way ahead of the game.
“For [over] 30 years, Melissa has been working hard to design eco-friendly fashion footwear. They have achieved beauty through their design; shoes are made from eco-friendly mono materials that can be easily disassembled and recycled, as well as being completely cruelty-free with no animal products. Production is 100% efficient, with 100%-of-materials-used and no excess waste” (more here)
Since its establishment in 1979, the brand has enjoyed great success, and many designers have taken time to add their touch to a collection or two. This time, it is Karl Lagerfeld who is following the examples set by Vivienne Westwood, Jason Wu, Jean Paul Gaultier and Gareth Pugh, to name a few.
Lagerfeld has signed up to lend his creative genius to the footwear brand for capsule collections which will be unveiled over the next four seasons.
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| Fashion Telegraph |
If the teaser video and the pictures from the shoot which Lagerfeld directed for Melissa’s in-house magazine are anything to go by, this collaboration is one which will be on the minds (and feet) of fashion-loving people everywhere for a while to come.
Perhaps by the time they hit SA shelves, I will have devised a plan to have myself shod in a pair of these colourful jelly beauties. I have my eye on the pump with the ice cream cone detail on the heel…
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| Marie Claire SA |
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