To promote his Spring 2013 collection, Alexander Wang teamed up with Anjelah Johnson, Simon Doonan, and A$AP Rocky (amongst others) to create this video:
The notoriously hilarious Bon Qui Qui is now working at a T by Alexander Wang store, and this ad definitely proves that there is no getting the ghetto out of the girl, no matter what new fancy address you give her.
Bon Qui Qui and her acrylic talons, multi-coloured hair and sharp tongue create a different atmosphere in the upmarket boutique. Whether this campaign has made luxury items more desirable or accessible to the masses remains to be seen, but I am just so impressed by the fact that they got A$AP Rocky to play along with this!
I should go out and get a copy of “I’m A Cut You“- maybe even set it as my ringtone…
Nkhensani Manabe 